valid veggies

Valid Veggies is a cold pressed juice company that provides authentic and organic flavors by only using real fruits and veggies for our juices. This ad campaign focuses on the health benefits of fruits and vegetables and why you should eat them. 

brief

problem

90 % of Americans don't eat enough vegetables. Many Americans struggle with finding interesting and delicious ways to consume their fruits and vegetables.  

Making vegetables easier to consume with delicious juices by creating an ad campaign to showcase the colorful and vibrant energy that these foods create, as well as giving interesting facts about that specific vegetable or fruit.

identity

preliminary sketches

logo series

universal logo

solution

color palette

type

solution

pattern

branded elements

menu items and gift bags

ad campaign